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The Ultimate Cooling Gear for Your Active Life

Stay cool and comfortable wherever life takes you. MISSION® delivers innovative cooling apparel like hats, towels and accessories designed to keep you refreshed during workouts, daily routines, or busy schedules. Whether you’re at the gym, tackling projects at home, commuting, or enjoying your favorite activities, our advanced cooling technology helps you manage the heat and perform at your best.

Our products are engineered to be lightweight, breathable, and ultra-soft. Best of all, they cool instantly and last for hours. Just wet, wring, and wave to activate the proprietary cooling technology. It’s that simple.

Explore Our Collections - Cooling Hoodie Towel, Hats, and More

  • Cooling Towels
    Our famous cooling towels are designed to keep you comfortable wherever you train, work, or play. Available in a range of sizes and styles, they deliver instant, long-lasting relief when the heat is on. From the gym, HIIT sessions, and indoor training to the golf course or construction site, a MISSION® Cooling Towel is your go-to for staying cool and performing at your best.
  • Performance Headwear
    Stay cool, comfortable, and protected. Our headwear features signature cooling fabric and powerful UPF 50+ sun protection. With a range of styles, from classic baseball caps to full-coverage wide-brim hats, you get a look you can wear anywhere—backed by high-performance cooling that other premium hats lack.
  • Men's & Women's Apparel
    From lightweight shirts to supportive performance underwear, our apparel is made to feel cool and comfortable the moment you put it on. The fabric responds naturally to your body, wicking away moisture and helping you stay dry while you move. It’s designed to keep you feeling fresh—never damp—whether you’re working out, on the job, or going about your everyday life.

Accessories for Every Activity
Complete your cooling kit with our range of accessories. We have everything you need to stay cool and comfortable, including cooling bandanas, helmet liners, neck gaiters, sleeves, and more.

FAQ

How long does the cooling effect last?

The cooling effect can last for up to 2 or 6 hours, depending on the ambient temperature and humidity. To reactivate the cooling, simply re-wet the product and wave it again.

Are MISSION® products machine washable?

Yes, all of our products are machine washable. We recommend washing them in cold water with like colors and tumbling dry on low.

Where can I use MISSION® products?

  •  MISSION® products are designed to keep you cool and comfortable—whether you're breaking a sweat outdoors or staying active inside. Perfect for a wide range of activities, including:
  • Sports & Fitness: Running, hiking, biking, tennis, golf, gym workouts, yoga, and at-home fitness routines.
  • Outdoor Activities: Gardening, fishing, boating, camping, and outdoor events.
  • Work & Everyday: From construction sites and landscaping projects to delivery routes and warehouse floors, our uniforms are built for any job that brings the heat.

Indoor Comfort: Housework, cooking, working under hot studio lights, heated indoor environments, or even managing hot flashes during daily routines.

Do you offer any discounts or promotions?

Yes, we frequently have sales and special offers. Watch out for it!

Do you offer free shipping?

In the continental U.S., standard orders under $45 ship for free. Orders under $45 ship for a flat fee of $4.99. Please note that bulk orders may not qualify for free shipping and may be subject to additional charges.