This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Buy 5, Get 30% Off • Buy 4, Get 25% Off • Buy 3, Get 15% Off

Cart 0

Congratulations! Your order qualifies for free shipping You are $45 away from free shipping.
No more products available for purchase

Products
You might also like
On-The-Go Cooling Towel Towels MISSION Blue

On-The-Go Cooling Towel

Color:Blue

$9.99

Cooling Performance Hat Caps MISSION Black S/M

Cooling Performance Hat

Color:Black

Size:S/M

$29.99

Cooling Hoodie Towel Hoodie Towel MISSION Black One Size

Cooling Hoodie Towel

Color:Black

Size:One Size

$22.99

Cooling Bucket Hat Wide Brim Hats MISSION White S/M

Cooling Bucket Hat

Color:White

Size:S/M

$29.99

Cooling Bandana Cooling Bandana MISSION Blue One Size

Cooling Bandana

Color:Blue

Size:One Size

$16.99

Cooling Helmet Liner Caps MISSION Black One Size

Cooling Helmet Liner

Color:Black

Size:One Size

$16.99

Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

Your Cart is Empty

Your privacy choices
Instant Cooling Technology

Instant Cooling

UPF 50 Sun Protection

UPF Sun Protection

Improved Performance

Improved Performance

Lightweight & Breathable

Lightweight

Lightweight & Breathable

Breathable

Stay cool in any activity

ON A RUN
SHOP RUNNING
In the garden
SHOP GARDENING
ON THE JOB
SHOP WORKWEAR
a man in the mountains in a hat
ON AN ADVENTURE
SHOP OUTDOOR

master the course

Where comfort meets 18 holes

Original Cooling Towel Towels MISSION Mission Blue One Size
Original Cooling Towel Towels MISSION Mission Blue One Size
Original Cooling Towel Towels MISSION Twist & Shout Honeydew One Size
Original Cooling Towel Towels MISSION Tee-rrific White One Size
Original Cooling Towel
Original Cooling Towel
Original Cooling Towel Towels MISSION USA One Size
Original Cooling Towel
Original Cooling Towel
Original Cooling Towel
Original Cooling Towel Towels MISSION Lush Meadow One Size
Original Cooling Towel Towels MISSION Alloy Heather One Size
Original Cooling Towel Towels MISSION Junglebird Bluebell One Size
Original Cooling Towel Towels MISSION Safety Yellow One Size
Original Cooling Towel Towels MISSION Black One Size
Original Cooling Towel Towels MISSION Etched Camo Crockery One Size
good housekeeping badge Up to 30% Off

Original Cooling Towel

$16.99
 
Cooling Trekkie Hat Caps MISSION USA One Size
Cooling Trekkie Hat Caps MISSION Golf One Size
Cooling Trekkie Hat Caps MISSION USA One Size
Up to 30% Off

Cooling Trekkie Hat

$36.99
 

try our new

Women's Cool touch shirt

Breathable. Lightweight. Instantly cooling. These are the everyday tops you’ll reach for again and again.

Shop the crew
shop the v-neck

SUMMER FAVORITES

  • New Arrivals
  • All Headwear
  • All Cooling Towels
  • All Accessories

Summer starts here—with the ultimate cooling gear.

SHOP NEW
Women’s Cool Touch V-Neck Shirt Shirts MISSION
Women’s Cool Touch V-Neck Shirt Shirts MISSION Mauve S
Women’s Cool Touch V-Neck Shirt Shirts MISSION Black S
Women’s Cool Touch V-Neck Shirt Shirts MISSION White S
Up to 30% Off

Women’s Cool Touch V-Neck Shirt

$39.99
 
Cooling Apollo Performance Hat Caps MISSION Hedge Green S/M
Cooling Apollo Performance Hat Caps MISSION Hedge Green S/M
Cooling Apollo Performance Hat Caps MISSION Blue Fog S/M
Cooling Apollo Performance Hat Caps MISSION White S/M
Cooling Apollo Performance Hat Caps MISSION Camellia L/XL
Cooling Apollo Performance Hat Caps MISSION Otter S/M
Cooling Apollo Performance Hat
Up to 30% Off

Cooling Apollo Performance Hat

$42.99
 
Cooling Sunscape Hat Wide Brim Hats MISSION Alloy
Cooling Sunscape Hat Wide Brim Hats MISSION Alloy
Cooling Sunscape Hat Wide Brim Hats MISSION White
Up to 30% Off

Cooling Sunscape Hat

$29.99
 
Cooling Structured Visor Caps MISSION White One Size
Cooling Structured Visor Caps MISSION Alloy One Size
Cooling Structured Visor Caps MISSION Vista Blue One Size
Cooling Structured Visor Caps MISSION White One Size
Up to 30% Off

Cooling Structured Visor

$32.99
 
Cool Anywhere Towels 2-Pack Anywhere Towel MISSION Grow with the Flow Tonal Blue Fog One Size
Cool Anywhere Towels 2-Pack Anywhere Towel MISSION Grow with the Flow Tonal Blue Fog One Size
Cool Anywhere Towels 2-Pack Anywhere Towel MISSION Drive me Daisy Coral Cloud One Size
Up to 30% Off

Cool Anywhere Towels 2-Pack

$22.99
 
Women’s Cool Touch Crew Shirt Shirts MISSION
Women’s Cool Touch Crew Shirt Shirts MISSION White S
Women’s Cool Touch Crew Shirt Shirts MISSION Mauve S
Women’s Cool Touch Crew Shirt Shirts MISSION Black S
Up to 30% Off

Women’s Cool Touch Crew Shirt

$39.99
 
Cooling Apollo Bucket Hat Caps MISSION Hedge Green S/M
Cooling Apollo Bucket Hat Caps MISSION Hedge Green S/M
Cooling Apollo Bucket Hat Caps MISSION Burnt Sienna S/M
Cooling Apollo Bucket Hat Caps MISSION White S/M
Cooling Apollo Bucket Hat Caps MISSION Oatmeal S/M
Cooling Apollo Bucket Hat Caps MISSION Navy S/M
Up to 30% Off

Cooling Apollo Bucket Hat

$44.99
 

Summer starts here—with the ultimate cooling gear.

SHOP NOW
Cooling Bucket Hat Wide Brim Hats MISSION Sea Palm S/M
Cooling Bucket Hat Wide Brim Hats MISSION White S/M
Cooling Bucket Hat
Cooling Bucket Hat Wide Brim Hats MISSION Sea Palm S/M
Cooling Bucket Hat Wide Brim Hats MISSION Blended Spring One Size
Cooling Bucket Hat Wide Brim Hats MISSION Reptilia Punch One Size
Cooling Bucket Hat Wide Brim Hats MISSION Big Island One Size
Cooling Bucket Hat Wide Brim Hats MISSION Navy S/M
Cooling Bucket Hat Wide Brim Hats MISSION Khaki S/M
Cooling Bucket Hat Wide Brim Hats MISSION Bronze Green S/M
Cooling Bucket Hat Wide Brim Hats MISSION Matrix Camo Silver One Size
Cooling Bucket Hat Wide Brim Hats MISSION Flower Power Rose One Size
Cooling Bucket Hat
Cooling Bucket Hat
Cooling Bucket Hat
Cooling Bucket Hat
Cooling Bucket Hat
Cooling Bucket Hat
Cooling Bucket Hat
Cooling Bucket Hat Wide Brim Hats MISSION Turn Light Gray S/M
Up to 30% Off

Cooling Bucket Hat

$29.99
 
Cooling Performance Hat Caps MISSION Black S/M
Cooling Performance Hat Caps MISSION Black S/M
Cooling Performance Hat Caps MISSION Honeydew S/M
Cooling Performance Hat Caps MISSION Twist & Shout Honeydew One Size
Cooling Performance Hat Caps MISSION White S/M
Cooling Performance Hat Caps MISSION Navy S/M
Cooling Performance Hat Caps MISSION Matrix Camo Silver One Size
Cooling Performance Hat Caps MISSION Khaki One Size
Cooling Performance Hat Caps MISSION Junglebird Tropical Peach One Size
Cooling Performance Hat Caps MISSION Grow with the Flow Bering Sea S/M
Cooling Performance Hat Caps MISSION Daisy Coral Cloud S/M
Cooling Performance Hat
Cooling Performance Hat
Up to 30% Off

Cooling Performance Hat

$29.99
 
Cooling Boonie Hat Wide Brim Hats MISSION Charcoal One Size
Cooling Boonie Hat Wide Brim Hats MISSION White One Size
Cooling Boonie Hat Wide Brim Hats MISSION Charcoal One Size
Cooling Boonie Hat Wide Brim Hats MISSION Khaki One Size
Cooling Boonie Hat Wide Brim Hats MISSION Bronze Green One Size
Cooling Boonie Hat Wide Brim Hats MISSION Bering Sea One Size
Up to 30% Off

Cooling Boonie Hat

$34.99
 
Cooling Vented Performance Hat Caps MISSION One Size Black
Cooling Vented Performance Hat Caps MISSION One Size Lilas
Cooling Vented Performance Hat
Cooling Vented Performance Hat Caps MISSION One Size Lush Meadow
Cooling Vented Performance Hat Caps MISSION One Size Lapis Blue
Cooling Vented Performance Hat
Cooling Vented Performance Hat Caps MISSION One Size Navy
Cooling Vented Performance Hat Caps MISSION One Size Black
Cooling Vented Performance Hat Caps MISSION One Size Alloy Heather
Up to 30% Off

Cooling Vented Performance Hat

$34.99
 
Cooling Sun Defender Hat Wide Brim Hats MISSION Oatmeal One Size
Cooling Sun Defender Hat Wide Brim Hats MISSION White One Size
Cooling Sun Defender Hat Wide Brim Hats MISSION Oatmeal One Size
Cooling Sun Defender Hat Wide Brim Hats MISSION Bronze Green One Size
Cooling Sun Defender Hat Wide Brim Hats MISSION Navy One Size
Cooling Sun Defender Hat Wide Brim Hats MISSION Hedge Green One Size
Cooling Sun Defender Hat
Cooling Sun Defender Hat Wide Brim Hats MISSION Marine River One Size
Up to 30% Off

Cooling Sun Defender Hat

$42.99
 
Cooling Visor Caps MISSION Black One Size
Cooling Visor Caps MISSION Black One Size
Cooling Visor Caps MISSION Charcoal One Size
Cooling Visor Caps MISSION White One Size
Cooling Visor Caps MISSION Grow with the Flow Tonal Blue Fog One Size
Cooling Visor Caps MISSION Drive me Daisy Laurel Green One Size
Cooling Visor Caps MISSION Bering Sea One Size
Up to 30% Off

Cooling Visor

$22.99
 
Cooling Helmet Liner Caps MISSION Black One Size
Cooling Helmet Liner Caps MISSION Black One Size
Cooling Helmet Liner Caps MISSION USA Flag One Size
Cooling Helmet Liner Caps MISSION White One Size
Cooling Helmet Liner Caps MISSION Digi Camo One Size
Up to 30% Off

Cooling Helmet Liner

$16.99
 

Summer starts here—with the ultimate cooling gear.

SHOP NOW
Original Cooling Towel Towels MISSION Mission Blue One Size
Original Cooling Towel Towels MISSION Mission Blue One Size
Original Cooling Towel Towels MISSION Twist & Shout Honeydew One Size
Original Cooling Towel Towels MISSION Tee-rrific White One Size
Original Cooling Towel
Original Cooling Towel
Original Cooling Towel Towels MISSION USA One Size
Original Cooling Towel
Original Cooling Towel
Original Cooling Towel
Original Cooling Towel Towels MISSION Lush Meadow One Size
Original Cooling Towel Towels MISSION Alloy Heather One Size
Original Cooling Towel Towels MISSION Junglebird Bluebell One Size
Original Cooling Towel Towels MISSION Safety Yellow One Size
Original Cooling Towel Towels MISSION Black One Size
Original Cooling Towel Towels MISSION Etched Camo Crockery One Size
good housekeeping badge Up to 30% Off

Original Cooling Towel

$16.99
 
Max Plus Cooling Towel Towels MISSION Honey Dew / Bering Sea One Size
Max Plus Cooling Towel Towels MISSION Mission Blue / Alloy One Size
Max Plus Cooling Towel Towels MISSION Blue Bell One Size
Max Plus Cooling Towel Towels MISSION Scatter Wasabi One Size
Max Plus Cooling Towel Towels MISSION Drift Otter One Size
Max Plus Cooling Towel Towels MISSION Honey Dew / Bering Sea One Size
Max Plus Cooling Towel Towels MISSION Prism Papaya Punch One Size
Max Plus Cooling Towel Towels MISSION Charcoal / Lapis Blue One Size
Max Plus Cooling Towel Towels MISSION Black / Tango Red One Size
Max Plus Cooling Towel Towels MISSION Mirage Camo Blue One Size
Up to 30% Off

Max Plus Cooling Towel

$22.99
 
Dual Action Cooling & Drying Towel Towels MISSION Mission Blue One Size
Dual Action Cooling & Drying Towel Towels MISSION Mission Blue One Size
Dual Action Cooling & Drying Towel Towels MISSION Charcoal / Black One Size
Up to 30% Off

Dual Action Cooling & Drying Towel

$24.99
 
On-The-Go Cooling Towel Towels MISSION Blue
On-The-Go Cooling Towel Towels MISSION Blue
On-The-Go Cooling Towel Towels MISSION Navy
On-The-Go Cooling Towel Towels MISSION Black
On-The-Go Cooling Towel Towels MISSION Green
On-The-Go Cooling Towel Towels MISSION Red
On-The-Go Cooling Towel Towels MISSION Alloy
Up to 30% Off

On-The-Go Cooling Towel

$9.99
 
Cool Anywhere Towels 2-Pack Anywhere Towel MISSION Grow with the Flow Tonal Blue Fog One Size
Cool Anywhere Towels 2-Pack Anywhere Towel MISSION Grow with the Flow Tonal Blue Fog One Size
Cool Anywhere Towels 2-Pack Anywhere Towel MISSION Drive me Daisy Coral Cloud One Size
Up to 30% Off

Cool Anywhere Towels 2-Pack

$22.99
 

Summer starts here—with the ultimate cooling gear.

SHOP NOW
Cooling Multi-Use Neck Gaiter Neck Gaiters MISSION Mission Blue One Size
Cooling Multi-Use Neck Gaiter Neck Gaiters MISSION Mission Blue One Size
Cooling Multi-Use Neck Gaiter Neck Gaiters MISSION Black One Size
Cooling Multi-Use Neck Gaiter Neck Gaiters MISSION Charcoal One Size
Cooling Multi-Use Neck Gaiter Neck Gaiters MISSION Safety Yellow One Size
Up to 30% Off

Cooling Multi-Use Neck Gaiter

$16.99
 
Cooling Power™ Compact Neck Gaiter Neck Gaiters MISSION Mission Blue One Size
Cooling Power™ Compact Neck Gaiter Neck Gaiters MISSION Mission Blue One Size
Up to 30% Off

Cooling Power™ Compact Neck Gaiter

$12.99
Cooling Hoodie Towel Hoodie Towel MISSION Black One Size
Cooling Hoodie Towel Hoodie Towel MISSION Black One Size
Cooling Hoodie Towel Hoodie Towel MISSION Charcoal One Size
Cooling Hoodie Towel Hoodie Towel MISSION Blue One Size
Cooling Hoodie Towel Hoodie Towel MISSION USA One Size
Cooling Hoodie Towel Hoodie Towel MISSION White One Size
Cooling Hoodie Towel Hoodie Towel MISSION Camo Safari One Size
Cooling Hoodie Towel Hoodie Towel MISSION Hi Vis Yellow One Size
Cooling Hoodie Towel Hoodie Towel MISSION Astra Lapis Blue One Size
Cooling Hoodie Towel Hoodie Towel MISSION Digi Camo One Size
Up to 30% Off

Cooling Hoodie Towel

$22.99
 
Cooling Sun Sleeves Accessories MISSION Mission Blue One Size
Cooling Sun Sleeves Accessories MISSION Mission Blue One Size
Cooling Sun Sleeves Accessories MISSION Marine River One Size
Cooling Sun Sleeves Accessories MISSION Safety Yellow One Size
Cooling Sun Sleeves Accessories MISSION White One Size
Cooling Sun Sleeves Accessories MISSION Black One Size
Cooling Sun Sleeves Accessories MISSION Floral Tonal Blue Fog One Size
Cooling Sun Sleeves Accessories MISSION Drive me Daisy Laurel Green One Size
Up to 30% Off

Cooling Sun Sleeves

$19.99
 
Cooling Power™ Tapered Headband Headbands MISSION Black One Size
Cooling Power™ Tapered Headband Headbands MISSION Black One Size
Cooling Power™ Tapered Headband Headbands MISSION Big Island One Size
Cooling Power™ Tapered Headband Headbands MISSION Charcoal One Size
Up to 30% Off

Cooling Power™ Tapered Headband

$14.99
 
Cooling Bandana Cooling Bandana MISSION Blue One Size
Cooling Bandana Cooling Bandana MISSION Blue One Size
Cooling Bandana Cooling Bandana MISSION USA One Size
Cooling Bandana Cooling Bandana MISSION Camo Safari One Size
Cooling Bandana Cooling Bandana MISSION Camo White One Size
Cooling Bandana Cooling Bandana MISSION Red One Size
Cooling Bandana Cooling Bandana MISSION Flow Tonal Blue Fog One Size
Cooling Bandana Cooling Bandana MISSION Daisy Coral Cloud One Size
Up to 30% Off

Cooling Bandana

$16.99
 
Cooling Twist-Front Headband Cooling Headband Mission Flow Tonal Blue Fog
Cooling Twist-Front Headband Cooling Headband Mission Daisy Coral Cloud
Cooling Twist-Front Headband Cooling Headband Mission Flow Tonal Blue Fog
Up to 30% Off

Cooling Twist-Front Headband

$14.99
 

Featured

How Far Can You Go?

Go even further with performance gear that increases your endurance while keeping you cool and comfortable.

SHOP OUTDOOR

MAKE EVERY CAST WORTHWHILE

It's not just about the number of fish caught or bait lost; it’s about the time spent doing what you love with someone who matters.

SHOP fishing
fabric

FIND THE RIGHT TECHNOLOGY

Discover solutions backed by data science and clinical research, designed to enhance your comfort and performance.

Our Technology

Take on the toughest slopes without breaking a sweat, thanks to our cooling outdoor gear.

DON’T SWEAT THE HILLS

Cooling Vented Performance Hat Caps MISSION One Size Black
Cooling Vented Performance Hat Caps MISSION One Size Lilas
Cooling Vented Performance Hat
Cooling Vented Performance Hat Caps MISSION One Size Lush Meadow
Cooling Vented Performance Hat Caps MISSION One Size Lapis Blue
Cooling Vented Performance Hat
Cooling Vented Performance Hat Caps MISSION One Size Navy
Cooling Vented Performance Hat Caps MISSION One Size Black
Cooling Vented Performance Hat Caps MISSION One Size Alloy Heather
Up to 30% Off

Cooling Vented Performance Hat

$34.99
 
Cooling Bandana Cooling Bandana MISSION Blue One Size
Cooling Bandana Cooling Bandana MISSION Blue One Size
Cooling Bandana Cooling Bandana MISSION USA One Size
Cooling Bandana Cooling Bandana MISSION Camo Safari One Size
Cooling Bandana Cooling Bandana MISSION Camo White One Size
Cooling Bandana Cooling Bandana MISSION Red One Size
Cooling Bandana Cooling Bandana MISSION Flow Tonal Blue Fog One Size
Cooling Bandana Cooling Bandana MISSION Daisy Coral Cloud One Size
Up to 30% Off

Cooling Bandana

$16.99
 

MISSION Blog

Read All Posts