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Elevate your experience with the Max Plus Cooling Towel, your ultimate companion for staying cool during long excursions and intense activities. Whether you're hiking, attending outdoor events, or exercising, this oversized cooling towel offers superior performance. Made from lightweight, breathable fabric, it cools up to 30° below average body temperature when activated with water, providing instant relief whenever you need it.
Cool More. Do More.™
Instant Cooling Technology
Cools up to 3 hours
UPF 50 Sun Protection
Lightweight & Breathable
Long-Lasting Cool: Keeps cool for up to 3 hours when activated
Stay Cool: Instantly cools down when wet
Natural Cooling: Chemical-free cooling technology
Easy Maintenance: Machine washable for convenience
Odor-Free: Resists unwanted odors for lasting freshness
Our wearable solutions are the first and only line of athlete-engineered products designed for training and competition, ensuring a high level of performance comfort and heat safety for the world's top athletes.
Built on Science
Our high-performing products and fabric technologies are endorsed by the Heat and Safety Performance Coalition at the Korey Stringer Institute.
Made with Purpose
Our mission is to your comfort… to provide a high level of cool in every environment, outside or indoors. We are a performance lifestyle brand that puts the needs of our community first, as your personal intentions lead our design innovations.
Technology
Innovative Cooling
Our innovative cooling technology, woven into our fabrics, is scientifically proven to enhance the natural evaporation process in under one minute when activated with water or sweat. Just follow our simple three-step activation: wet it, wring it, and wave or snap it to feel instantly cool. Our products cool up to 30° below the average body temperature, so you can stay comfortable and keep going.
This product features advanced cooling technology, which cools up to 30 degrees below average body temperature. With sustained cooling lasting up to 2 hours, this fabric ensures you stay comfortable and can perform your best, even when A/C isn’t an option.
Sun Protection
This product offers UPF 50+ protection, ensuring excellent UV shielding in both wet and dry conditions. The fabric maintains its protective qualities wash after wash, so you can engage in outdoor activities with confidence.
Chemical-Free Cooling
This durable, chemical-free fabric is designed for long-lasting performance. With built-in thermoregulation technology, it retains reliable cooling and comfort throughout the product's lifetime. Trust in this fabric to remain functional and soft wash after wash.
Odor Control
This product resists odors, helping you stay fresh during even the most demanding activities. With long-lasting freshness, you can focus on achieving your goals, knowing you’re less likely to overheat while wearing our innovative fabrics.
