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Enduracool+ Sideline Towel

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Introducing the Enduracool+ Sideline Towel — made for game day, practice, and rest between plays. Get back stronger with up to 8 hours of cooling power: absorbent terry wicks sweat for rapid evaporation and faster drying. Activate instant-cooling with water, wring, and wave — in under a minute the towel can be up to 30° cooler than average body temperature, delivering long-lasting relief for athletes, coaches, and parents on the sideline.

  • MISSION Engineered Durability: MISSION’s longest‑lasting cooling towel
  • Ultra-Absorbent Terry: Absorbs moisture in seconds
  • Long-Lasting Cool: Keeps cool for up to 8 hours when activated
  • Advanced Sun Protection: UPF 50 blocks 98% of harmful UV rays
  • Stay Cool: Instantly cools down when wet
  • Natural Cooling: Chemical-free cooling technology
  • Easy Maintenance: Machine washable for convenience

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Our mission
 woman in a cooling bucket hat

Athlete-Tested

Our wearable solutions are the first and only line of athlete-engineered products designed for training and competition, ensuring a high level of performance comfort and heat safety for the world's top athletes.
man in a cooling bucket hat against the background of mountains

Built on Science

Our high-performing products and fabric technologies are endorsed by the Heat and Safety Performance Coalition at the Korey Stringer Institute.
man doing sport in cooling hat

Made with Purpose

Our mission is to your comfort… to provide a high level of cool in every environment, outside or indoors. We are a performance lifestyle brand that puts the needs of our community first, as your personal intentions lead our design innovations.
Technology

Innovative Cooling

Our innovative cooling technology, woven into our fabrics, is scientifically proven to enhance the natural evaporation process in under one minute when activated with water or sweat. Just follow our simple three-step activation: wet it, wring it, and wave or snap it to feel instantly cool. Our products cool up to 30° below the average body temperature, so you can stay comfortable and keep going.
Innovative Cooling
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Enduracool+ Sideline Towel

$29.99

Details

Innovative Cooling hat

Innovative Cooling

This product features advanced cooling technology, which cools up to 30 degrees below average body temperature. With sustained cooling lasting up to 2 hours, this fabric ensures you stay comfortable and can perform your best, even when A/C isn’t an option.
sun protection

Sun Protection

This product offers UPF 50+ protection, ensuring excellent UV shielding in both wet and dry conditions. The fabric maintains its protective qualities wash after wash, so you can engage in outdoor activities with confidence.
Chemical-Free

Chemical-Free Cooling

This durable, chemical-free fabric is designed for long-lasting performance. With built-in thermoregulation technology, it retains reliable cooling and comfort throughout the product's lifetime. Trust in this fabric to remain functional and soft wash after wash.