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Our Mission


We’re perseverance pioneers.

Because like you — we find a way. A way to push a little harder. To move a little quicker. To feel a little stronger. We believe greatness is always in reach. But you’ve got to dig deep, you’ve got to harness your heat. That's why we build innovative thermoregulation technology into the fabric of all our products. We do it because when you control temperature, you unlock performance.


That can be The Difference Between Good and Great™.

Which do you want to be?


Share your story with @MissionAthlete using #ONAMISSION

Athletes on a Mission

The Company also has a dual mission. While delivering world-class innovations that meet the unique needs of an athletic lifestyle. Mission also makes an impact off the field of play through The M Foundation, which promotes the health & safety of youth athletes, and simultaneously recognizes and awards high school athletes that give back to their community.