[{"id":438369424,"handle":"all","title":"All","updated_at":"2026-08-04T07:00:18-04:00","body_html":"","published_at":"2017-06-22T17:44:24-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"0"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"vendor","relation":"not_equals","condition":"easy-product-customizer"},{"column":"vendor","relation":"not_equals","condition":"Onward"},{"column":"type","relation":"not_equals","condition":"candybox_generated"},{"column":"type","relation":"not_equals","condition":"giftbox_ghost_product"}],"published_scope":"global"},{"id":304376938589,"handle":"all-active-excluding-special-products","title":"All Active Excluding Special Products","updated_at":"2026-08-04T07:00:18-04:00","body_html":"\u003cp\u003eExcludes, sale items, special products such as mystery box and limited edition items.\u003c\/p\u003e","published_at":"2025-08-29T16:46:28-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"product_metafield_definition","relation":"equals","condition":"false"},{"column":"variant_title","relation":"not_contains","condition":"Blended Spring"},{"column":"vendor","relation":"not_equals","condition":"Onward"}],"published_scope":"global"},{"id":297797419101,"handle":"all-headwear","title":"All Headwear","updated_at":"2026-08-04T07:00:18-04:00","body_html":"","published_at":"2025-02-19T11:25:07-05:00","sort_order":"manual","template_suffix":"headwear-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Headwear"},{"column":"variant_inventory","relation":"greater_than","condition":"1"}],"published_scope":"web"},{"id":297798041693,"handle":"best-sellers","title":"Best Sellers","updated_at":"2026-08-04T07:00:18-04:00","body_html":"\u003cscript type=\"text\/javascript\" id=\"\"\u003e\n!function (b, e, f, g, a, c, d) { b.saq || (a = b.saq = function () { a.callMethod ?\na.callMethod.apply(a, arguments) : a.queue.push(arguments) }, b._saq ||\n(b._saq = a), a.push = a, a.loaded = !0, a.version = \"1.0\", a.queue = [], c =\ne.createElement(f), c.async = !0, c.src = g, d =\ne.getElementsByTagName(f)[0], d.parentNode.insertBefore(c, d))\n}(window, document, \"script\", \"https:\/\/contentdsp.com\/events.js\");\nsaq(\"ts\", \"opyUV1K84JCL5SAOTB-wbg\");\n\u003c\/script\u003e","published_at":"2025-02-19T11:28:31-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Best Sellers"}],"published_scope":"global"},{"id":302890877021,"handle":"best-sellers-on-sale","updated_at":"2026-08-04T07:00:18-04:00","published_at":"2025-07-07T11:50:56-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best Sellers on Sale","body_html":"\u003cp\u003e \u003c\/p\u003e"},{"id":306277908573,"handle":"best-selling-hats","updated_at":"2026-08-04T07:00:18-04:00","published_at":"2025-11-07T10:53:23-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best Selling Hats","body_html":""},{"id":314682212445,"handle":"bulk-landing-page","updated_at":"2026-08-04T12:29:39-04:00","published_at":"2026-08-04T12:29:39-04:00","sort_order":"manual","template_suffix":null,"published_scope":"global","title":"Bulk Landing Page","body_html":null},{"id":302542454877,"handle":"shop-with-prime","title":"Buy with Prime","updated_at":"2026-08-04T07:00:18-04:00","body_html":"","published_at":"2025-06-25T12:36:52-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Prime"}],"published_scope":"global"},{"id":260453531741,"handle":"mission-sun-defender","updated_at":"2026-08-03T15:14:24-04:00","published_at":"2021-03-05T13:54:57-05:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Cooling Sun Defenders","body_html":"","image":{"created_at":"2021-03-05T15:21:19-05:00","alt":null,"width":3206,"height":450,"src":"\/\/www.mission.com\/cdn\/shop\/collections\/CoolingHats2020_45c0b648-41f2-42a0-a997-c90ab7575059.png?v=1618506230"}},{"id":271448244317,"handle":"fan-favorites","updated_at":"2026-08-04T07:00:18-04:00","published_at":"2022-07-13T15:57:30-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Fan Favorites","body_html":"","image":{"created_at":"2022-07-13T16:05:41-04:00","alt":null,"width":3206,"height":450,"src":"\/\/www.mission.com\/cdn\/shop\/collections\/CoolingHats2020.png-2.webp?v=1657742741"}},{"id":301434798173,"handle":"fathers-day-collection","title":"Father's Day","updated_at":"2026-08-04T07:00:18-04:00","body_html":"","published_at":"2025-05-29T16:00:13-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Father's Day"}],"published_scope":"global"},{"id":297797058653,"handle":"fishing","title":"Fishing","updated_at":"2026-08-04T07:00:18-04:00","body_html":null,"published_at":"2025-02-19T11:25:01-05:00","sort_order":"manual","template_suffix":null,"disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Fishing"}],"published_scope":"web"},{"id":302693613661,"handle":"july-4th-sale","updated_at":"2026-08-04T07:00:18-04:00","published_at":"2025-07-01T01:18:02-04:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Fourth of July Sale","body_html":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e"},{"id":297798074461,"handle":"gardening","title":"Gardening","updated_at":"2026-08-04T07:00:18-04:00","body_html":"","published_at":"2025-02-19T11:29:01-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Gardening"}],"published_scope":"global"},{"id":306222301277,"handle":"gifts-for-her","updated_at":"2026-08-04T07:00:18-04:00","published_at":"2025-11-05T12:04:32-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts For Her","body_html":""},{"id":306222006365,"handle":"gifts-for-him","updated_at":"2026-08-04T07:00:18-04:00","published_at":"2025-11-05T11:50:17-05:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Gifts For Him","body_html":""},{"id":278631153757,"handle":"hydroactive","title":"HydroActive","updated_at":"2026-08-04T07:00:18-04:00","body_html":"","published_at":"2023-05-26T12:26:37-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hydroactive"}],"published_scope":"global"},{"id":297797124189,"handle":"outdoor","title":"Outdoor","updated_at":"2026-08-04T07:00:18-04:00","body_html":null,"published_at":"2025-02-19T11:25:02-05:00","sort_order":"manual","template_suffix":null,"disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Outdoor"}],"published_scope":"web"},{"id":272345890909,"handle":"protect-your-neck","updated_at":"2026-08-03T15:14:24-04:00","published_at":"2022-08-08T16:38:02-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"PROTECT YOUR NECK","body_html":"","image":{"created_at":"2022-08-08T16:43:42-04:00","alt":null,"width":3206,"height":450,"src":"\/\/www.mission.com\/cdn\/shop\/collections\/BlueCollection_Summer.png?v=1659991422"}},{"id":297796927581,"handle":"shop-all","title":"Shop All","updated_at":"2026-08-04T07:00:18-04:00","body_html":null,"published_at":"2025-02-19T11:24:59-05:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Shop All"}],"published_scope":"web"},{"id":299353833565,"handle":"shop-all-1","title":"Shop All","updated_at":"2026-08-04T07:00:18-04:00","body_html":"","published_at":"2025-03-27T12:20:38-04:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Shop All"}],"published_scope":"global"},{"id":297797746781,"handle":"sun-adventure-hats","title":"Sun \u0026 Adventure Hats","updated_at":"2026-08-04T07:00:18-04:00","body_html":null,"published_at":"2025-02-19T11:25:12-05:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Sun \u0026 Adventure Hats"}],"published_scope":"web"},{"id":278994911325,"handle":"cooling-sun-defenders","updated_at":"2026-08-03T15:14:24-04:00","published_at":"2023-07-12T15:38:46-04:00","sort_order":"best-selling","template_suffix":"cooling sun defenders","published_scope":"global","title":"Sun Defenders","body_html":"","image":{"created_at":"2023-07-12T15:38:45-04:00","alt":null,"width":2500,"height":600,"src":"\/\/www.mission.com\/cdn\/shop\/collections\/Sun_Defender_Banner.jpg?v=1689190726"}},{"id":297797877853,"handle":"wide-brim-hats","title":"Wide Brim Hats","updated_at":"2026-08-04T07:00:18-04:00","body_html":"","published_at":"2025-02-19T11:25:14-05:00","sort_order":"manual","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Wide Brim Hats"},{"column":"tag","relation":"equals","condition":"Sun \u0026 Adventure Hats"}],"published_scope":"web"},{"id":297797222493,"handle":"workwear","title":"Workwear","updated_at":"2026-08-04T07:00:18-04:00","body_html":null,"published_at":"2025-02-19T11:25:04-05:00","sort_order":"best-selling","template_suffix":null,"disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Workwear"}],"published_scope":"web"}]
["25Halloween","All Headwear","AprilFools20","Best Sellers","bwp_badge","earth22","Father's Day","Feb14","Fishing","Gardening","hydroactive","Mother's Day 2025","Outdoor","Prime","Shop All","size-guide","Sun \u0026 Adventure Hats","Sun Defenders","Wide Brim Hats","work","Workwear"]
Skip to content
Congratulations! Your order qualifies for free shipping
You are $45 away from free shipping.
No more products available for purchase
Products
Our mission
Athlete-Tested
Our wearable solutions are the first and only line of athlete-engineered products designed for training and competition, ensuring a high level of performance comfort and heat safety for the world's top athletes.
Built on Science
Our high-performing products and fabric technologies are endorsed by the Heat and Safety Performance Coalition at the Korey Stringer Institute.
Made with Purpose
Our mission is to your comfort… to provide a high level of cool in every environment, outside or indoors. We are a performance lifestyle brand that puts the needs of our community first, as your personal intentions lead our design innovations.
Technology
Innovative Cooling
Our innovative cooling technology, woven into our fabrics, is scientifically proven to enhance the natural evaporation process in under one minute when activated with water or sweat. Just follow our simple three-step activation: wet it, wring it, and wave or snap it to feel instantly cool. Our products cool up to 30° below the average body temperature, so you can stay comfortable and keep going.
[{"variant_id":"41683355074653" , "metafield_value":""},{"variant_id":"32937965617245" , "metafield_value":""},{"variant_id":"32937965584477" , "metafield_value":""},{"variant_id":"41023884066909" , "metafield_value":""},{"variant_id":"43193802817629" , "metafield_value":""},{"variant_id":"43193802850397" , "metafield_value":""},{"variant_id":"43193822511197" , "metafield_value":""}]
Details
Innovative Cooling This product features advanced cooling technology, which cools up to 30 degrees below average body temperature. With sustained cooling lasting up to 2 hours, this fabric ensures you stay comfortable and can perform your best, even when A/C isn’t an option.
Sun Protection This product offers UPF 50+ protection, ensuring excellent UV shielding in both wet and dry conditions. The fabric maintains its protective qualities wash after wash, so you can engage in outdoor activities with confidence.
Chemical-Free Cooling This durable, chemical-free fabric is designed for long-lasting performance. With built-in thermoregulation technology, it retains reliable cooling and comfort throughout the product's lifetime. Trust in this fabric to remain functional and soft wash after wash.
Odor Control This product resists odors, helping you stay fresh during even the most demanding activities. With long-lasting freshness, you can focus on achieving your goals, knowing you’re less likely to overheat while wearing our innovative fabrics.
