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April 29, 2016

MISSION Athletecare Announces Partnership With Soccer Stars Carli Lloyd And David Villa

MISSION Athletecare Announces Partnership With Soccer Stars Carli Lloyd And David Villa

Co-Founded in 2009 by an elite group of world class athletes, MISSION prides itself on developing, designing and delivering innovations that enhance performance and speed up recovery through temperature-control technologies. Carli and David join an incredible team of MISSION Athletes, including Serena WilliamsDwyane WadeDrew BreesReggie BushDavid Wright and Mia Hamm, all of whom have come together at MISSION to raise awareness for the critical importance of Heat Safety on and off the field of play.

"As Captain of the US Women's Soccer Team, there's nothing more important to me than performance and safety – they go hand-in-hand. We play in all types of weather conditions and MISSION's focus and commitment to helping athletes perform at their best is what puts them in a league of their own, and what attracted me to the brand. As I prepare for Rio, I'm beyond excited to have MISSION's line of cooling towels and accessories to enable me to perform at my highest level," said Carli Lloyd. 

"As an athlete who spends a tremendous amount of time training and competing in hot and cold conditions, I am keenly focused on the effects temperature can have on performance," said Villa. "I am proud to join the MISSION roster and raise awareness for their cutting-edge cooling gear and apparel products that will undoubtedly make a huge impact on athletes everywhere."

"We're fired up to welcome both Carli and David to the MISSION Team," said Josh Shaw, Founder and CEO of MISSION. "They both embody the true DNA of what we stand for at MISSION. Their commitment to excellence on and off the field is exactly how we operate at MISSION, and we're proud to be aligned with two of the great leaders in all of sports. As we expand to new frontiers with Thermoregulation technologies, Carli and David will be critical partners for us in designing, developing and delivering game-changing technologies for athletes at every level of play – in all temperatures."