MISSION® Adventure Hat is the hat you’ll want with you from the beach to the boat to the trail – and everything in between. Made with UPF 50 fabric that helps block 98% of the sun’s harmful UV rays while shielding your head, neck and face from sunburn. The PermaStrawTM brim is constructed with flexible and crushable faux straw that is 100% water-proof. Plus this hat is powered by HydroActive cooling technology to keep you cool and comfortable in the heat. In under 30 seconds the MISSION® Adventure Hat cools to 30 degrees below average body temperature in 3 easy steps: Wet it, Wring it out and Wave it. For optimum comfort and function, there is an adjustable elastic chin cord for a customizable fit. MISSION® products are made of proprietary performance fabric with cooling technology that is activated by water and provide chemical-free cooling that is always reusable and washable.