New Arrival - New Arrival -

Cooling Performance Hat$19.99

Check out our limited edition Neon Collection and choose from an array of eye-popping neon colors that will transport you back to the fun and bright vibes of the 90s. Our neon hats, towels, and headbands will not only keep you cool but also make a bold fashion statement wherever you go.

Online - Neon Collection -

Cooling Summit Hat$29.99

The hidden stash pocket makes the MISSION Summit Hat extra special. It’s perfect for adventuring when you don’t want to worry about keeping your credit cards, ID, or keys in your pocket or fanny pack. Look good and stay cool from the head down in the Summit Hat — get it wet to activate the HydroActive™ Wet-to-Cool Technology, which lasts up to 2 hours. 

2023 - Limited Edition -

Cooling Tapered Headband$12.99

Stay cool and stylish this summer with our HydroActive™ technology that works wonders in seconds. Simply wet, wring, and wave the product, and experience a refreshing cooling sensation of up to 30 degrees. Beat the heat like never before!

Online Exclusives



New Arrivals