Say hello to your new favorite hat. Sweat-tested, athlete-approved performance cooling hats that are made with specially formulated material to keep you cool and look good, too. Say goodbye to salt-stained brims! You can throw these hats right in with your laundry — the proprietary technology will never wash out & it will not stretch or lose shape. The MISSION Marathon Hat cools instantly when activated with water and cools as much as 30 degrees below average body temperature in under 1 minute.

Make Your Hottest Run a Walk in the Park

Run, walk, or skate down the scorching summer pavement without feeling the burn of sweat in your eyes. Manage heat and sweat so you can take your sport or hobby to the next level without letting the heat slow you down.

Packable & machine washable, discover the difference instant cooling makes on the road, in the sand, on the track, or in the gym. Stay in the sun longer and instantly acclimate to a hotter environment with the cooling power of this lightweight, sweat-stopping, indispensable, everyday head-covering essential.

Wear It Every Day — From Workouts to Running Errands

So versatile you can wear it in the woods, in the water, at the gym, and everywhere in between — made with UPF 50 fabric and an adjustable closure for a customized fit. Go anywhere, do anything, and keep going longer & harder when you are cool from the head down. It will become your new favorite wardrobe staple — you will never want to leave home without it!